We’re starting the year off breaking down Ariana Grande’s REM launch, analyzing the emotional pull of sensory marketing, and gearing up for the launch of our Home Report.

Lets dive in.

Should I Refrigerate This After Opening?

More brands are introducing food in their marketing strategy. 

From Rhode’s cinnamon roll-inspired launches to Makeup by Mario’s watermelon-hued lip gloss, food has become a surprising player in beauty marketing.

Here’s why it works:

• Food taps into taste, smell, and nostalgia, forming deeper emotional bonds with users.

• Everyone connects with food. Sharing recipes like Rhode’s cinnamon rolls humanizes a brand and makes it more relatable.

• Sensory stimulation keeps audiences engaged longer. For example, a Jacquemus campaign featuring food imagery will likely hold attention due to its unexpected yet relatable visual storytelling.

• Food opens doors for unique brand collaborations, such as pop-up cafes or limited-edition products (Rhode’s Cinnamilk Latte at LA’s Community Goods)
  

Today’s product launches are all about creating lifestyle experiences.

We dive into sensory marketing in our latest article, check it out

REM - When You're Most Creative

After countless sleep-filled nights, the new REM Beauty site is now live. 

From futuristic design elements that mirror the innovation behind the product line, to a personalized shopping experience with shade finders and "Community in Action" inspiration, the new site blends artistry with functionality.

Let’s break it down.

Using our Brand Conversion Design Approach, we kicked off with a deep dive into user research. After conducting 100+ user testing sessions, some key insights emerged:

“There was no information about the ingredients, just a tag that said clean ingredients.” Female, 18 - 24

“I love ari…I’d like to see ari’s connection to the product more" -Non-binary 18-24

“Since I’m not familiar with the brand, it was hard to find what I wanted...” Female, 25 - 34

The feedback was clear: users wanted a stronger connection to the founder, more transparency on products, and improved navigation.

Based on these insights - and many more - we created reimagined navigation, improved product feature communication, and increased visibility of Ariana’s involvement to build trust and connection.

The new site features bundles for a smoother shopping experience, a gamified cart with Gift With Purchase offers, and a personalized shade finders guiding users in their beauty journey. The “Community in Action” section bringing real customers into the spotlight, showcasing how the REM Beauty community uses and loves the products.

Stay tuned for our upcoming case study, where we’ll take an even deeper dive into how we brought the REM Beauty vision to life.

Post Pandemic Nesting Skyrockets Home Sales

Home & Furniture sales are up 5.34% from ’23 to ’24

From post-pandemic nesting trends to the ongoing demand for remote work setups, people are investing in more comfortable and functional spaces.

We believe this momentum will carry into 2025 - so we’re putting together a Home Report with our friends from HYPER.

We’ll explore challenges and opportunities in the home goods industry with case studies, interviews, & much more

Keep an eye on your inbox for its release, in the meantime check out Oren’s take 👇

orenmeetsworld

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Our Top 3 Predictions of 2025

1. Social Commerce Will Have a Permanent Place in Your PDP 

46% of Gen Z and 35% of Millennials prefer social media over traditional search engines. 

Don’t risk losing users to social media searches—integrate UGC directly into your homepage and PDP to keep them engaged and inspired right where they are.

2. The Year to Make Health a Priority

The U.S. wellness market is growing about 10% each year and is now worth $480 billion. 

More on Beauty and Wellness trends in our latest Beauty Report here

3. Tailor Strategies for Every Generation

Every generation has its own way of grabbing attention.

Gen Z → prefers authenticity and social responsibility.

Hourglass Cosmetics turned heads with their Red 0 campaign, featuring vegan lipstick paired with insects. The campaign appeals to growing consumer demands for sustainability and ethical practices in beauty.

Millennials → prefer personalized experiences

Millennials thrive on the feeling of being understood and catered to. For example, Spotify’s "Wrapped" campaign is a standout success—it offers personalized year-end summaries of users’ listening habits, making each individual feel special and seen. Personalization not only grabs Millennials’ attention but also helps brands foster lasting emotional connections with them.

Gen X → value convenience and efficiency

Gen X naturally gravitates towards brands that make their lives easier. A combination of website speed, product transparency, and convenience appeals to Gen X’s pragmatic mindset. For this generation, brands that deliver ease and efficiency are the ones that win their trust and loyalty.

Boomers → appreciate clarity and trust

Boomers grew up in an era of traditional advertising and tend to value straightforward communication. They’re drawn to brands that exude trustworthiness and present clear, honest messaging.

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