• VAAN
  • Posts
  • The State of Fashion, Online

The State of Fashion, Online

here's your copy of the report, in collaboration with HYPER

Author

VAAN
August 28, 2025

We’re all swimming in the same feed. Same ads. Same aesthetics. Same "For You" pages.

Since attention is harder to earn, winning in fashion means being good at everything: storytelling, community, commerce.

We partnered with HYPER to create The State of Fashion, a field guide for creatives and teams who want to build with intention.

What’s Inside:

  • Why originality feels gone and how to get it back

  • How to use your website, content, and IRL spaces to create brand memory

  • The commercial opportunity at the intersection of fashion and sport

  • Hot takes on drop culture and community

  • Strategies for leveraging TikTok Shop and new tech

we’re proud of this one, enjoy and let us know what you think!

as always, thanks for tuning in!
we would love to hear from you, shoot us a message at [email protected]