The Social Shopping Revolution & Building for the 1% of Visitors

In this edition we’re focusing on the social shopper’s effect on web design, turning a celebrity into a website, designing for the 1% of visitors, and a run through our top optimizations.

Let’s dive in.

From Feed to Finish Line

Mobile-first and social savvy users crave familiar experiences.

Social commerce is not just a trend or a technical shift for websites - it's a fundamental change in how brands connect with consumers. 

With revenue expected to hit $1.64 trillion this year, websites are transforming into interactive experiences, featuring user-generated content & influencer voices. 

We wrote more about the shift towards social commerce in our article here

How to Turn a Celebrity into a Website

We were tasked with a unique challenge. 

Capture the rapper's bold and expressive personality in a bright pink website designed for a Gen Z demographic.

Using our proven Brand Conversion Design (BCD) strategy, we built a website tailored for Nicki's fans, with a mobile first experience and influencer driven social media integration. 

We break down each step of our BCD strategy in our latest case study on Pink Friday Nails, transforming Nicki’s brand identity into an online experience that drives conversions.

The 1% Who Care

We often see the about page as the last to be considered and the first to be forgotten. But our research tells a different story. 

Because while most traffic might skim the surface, the visitors who land on your about page are deeply interested. These customers care about your story, your team, and what makes you stand out from the oversaturated market.

A well-crafted About page is prime real estate to shape your brand narrative and connect with customers. A genuine story, like Tewün's, makes your brand more than just a product – it's a message people can connect with.

We break down our favorite About pages in our latest guide with features from Early Majority, Epic Gardening , HexClad, and more

Check it out here

The Optimization Corner

We all love a website launch, but minor tweaks to your website are key to long-term success.

We’re talking about optimization. Tidbits of researched and tested information that can dramatically improve your website’s performance 

This week we’re featuring Lands’End and Simple Modern.

Lands’End: Making Sizes Inclusive

Previously, Lands' End had separate sections for plus sizes. Our research through WEVO testing showed this was inconvenient and made customers feel excluded.

Integrating plus sizes directly on product pages creates a more streamlined experience for everyone. This means no more hunting for sizes, a faster checkout, and a more positive shopping experience.

Simple Modern: A Pop of Color Drives Sales

Simple Modern's initial CTA button blended in with the design. Changing it to a bright teal color led to a significant increase in add-to-cart and revenue per user (RPU) , proving that small design tweaks can make a big difference.

What Our Partners Are Up To

Shopify’s Editions.dev highlighted all of the new and exciting releases of the Shopify Summer Edition 2024. Our Directory of Strategy, Geo George and Director of Growth, Jayne Elford spent the day embracing the new unified home for markets, the hydrogen visual editor, the changes to b2b and reconnecting with old friends.

Rebuy continues to power upsells for many of our merchants and has released the following updates:

• New additional sort options and metafield inclusions for smart search

• Rebuy uses your order history to cater products specifically to you with carousels like “Top Picks for Suki”

• Rebuy's product recommendations can now be integrated into Gorgias support tickets

• 1-click cross-sell offers for subscription products via checkout extensions

Allyant and Crownpeak continue to be the top choice of partners for Accessibility as illustrated by the recent class action against AccessiBe

Klaviyo webinar upcoming - see you there!

Solving the tension between optimization and design, we help brands make the most of their eCommerce.