A Timeless Experience

Jacob&Co launches new headless site aligning with the brand’s innovative product line

Our mission was simple: create the best luxury watch website on the net.

Blending the entrepreneurial spirit of America with Swiss precision, Jacob&Co consistently graces red carpets, magazine covers, and adorns renowned celebrities worldwide.

The new site creates an impactful visual experience narrating the unique story and craftsmanship invested into every creation. 

Where Luxury Meets Comfort

Vetsak engagement jumps by 25% & first impressions by 19% in post-launch WEVO results.

Committed to comfort, Vetsak crafts furniture for everyday ease, produced in the same factories as seats for luxury German cars. To effectively deliver a luxury product, the website needed to become the fullest expression of their brand. We implemented our Brand Conversion Design strategy for a luxury ecommerce experience.

“It’s been a long journey crafting our new website and we are so excited and happy with the final result. The site’s look and feel is great and really elevates our brand and products to a new level” - Marco Heimann CMO at Vetsak

Check out the internet’s creative director, @orenmeetsworld and his take on luxury ecommerce with Vetsak

orenmeetsworld

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Water bottles as status symbols?

In a world where water bottles have evolved into status symbols and fashion statements, how does a brand like Simple Modern stand out?

Nowadays, “the style of the product and its presentation are arguably even more important than its function”

Looking through the strategic lens of Brand Conversion Design, we identified what Simple Modern’s customers were looking for when they visited the site. By putting the needs of the target customer at the center of the strategy, we bridged the connection between the audience and the brand.

Read more from Dominique (Philipp) Essig where she delves into the importance of understanding your target customer and how we at Vaan cut though the noise in today’s saturated market. 

Inclusive Coding

Website accessibility isn't just a moral imperative—it's a legal necessity. 

We are seeing an increasing number of brands plagued by accessibility lawsuits and coming to VAAN for help.

As we refine our automated tools with accessibility partners like Allyant and Crownpeak at VAAN, a fundamental mindset shift is crucial.

Our Sr. Frontend Developer, Raymall Pérez, unveils the strategies and principles for crafting inclusive code that goes beyond compliance.

Discover how prioritizing accessibility not only fosters inclusivity but also ensures adherence to regulations and allows you to tap into significant revenue potential

Global Grooves

Our agency touches all parts of the world - and so does our music taste. From Reggaeton to Radiohead, we’ve got you covered. Check out our latest Vaan playlist with everyone’s favorite home town tune. 

Partner Highlights

Shopify Winter ‘24 Editions dropped

Some of our agency favorites:

• Excited and grateful for the long awaited the variant limit increase, now supporting up to 2000 variants per product

• The rise of AI continues, now with Semantic Search a more intuitive way to search for products, surpassing traditional keyword matching

• Custom discounts for B2B promise promotional discounts for wholesale customers using 3P or custom apps powered by Shopify Functions. These discounts are automatically applied at checkout, including additional discounts on top of specific wholesale prices -happy saving!

  check out the full report here
  

Recharge releases “2023 in Review: The Year of the Routine”

this report covers the transformative shifts in consumer behavior in recent years, focusing on the rise of online shopping, subscription services, and DTC commerce.

"In the year of the routine, the brands that get it are the brands that understand how powerful a routine is, the emotions of a routine, and how to stay a part of a buyer's routine." - Jen Gray, SVP of Marketing, Recharge

2023 was the year of self care with the Beauty & Personal Care category seeing an 82% growth in monthly recurring revenue. The clear 2023 winner with the biggest gains in every KPI tracked.

read more from Recharge