As we close out the year, we’re reflecting on a wave of exciting launches, including our biggest DTC migration to date, fresh new sites like Trevi, and honoring North America's oldest coffee brand, Graffeo.

Let’s dive in.

Blending Tradition with Modern Design

How do you create a site that’s both a love letter to heritage and a vision for the future? 

For Graffeo Coffee, we leaned into their tagline, “Simply the Best Coffee”, to design a minimalist site inspired by their vintage roots. Handcrafted textures and handwritten fonts to give the brand a modern yet timeless feel.

Why Written Reviews Aren’t Enough

Today’s shoppers want more than ratings—they want to see products in action. So they turn to social media as their new search engine.

Mimicking this behavior, we worked with Zulay Kitchen, Amazon’s best-selling milk frother brand, to integrate user-generated content (UGC) directly on product pages.

From shoppable recipes to gamified checkouts with tiered discounts and progress bars, we helped turn browsers into loyal buyers. 

Check out Zulay's new site

Migrating a DTC Powerhouse

Stadium Goods, the destination for authentic, limited-edition sneakers, migrated from a custom platform to Shopify.

This migration reduced TCO by double digits and empowered their team with full control over updates - proving Shopify can handle even the most complex business needs.

👟 Check it out

Custom Experiences with Simple Modern

DTC is all about unique customer experiences, and Simple Modern just took it to the next level with their product customizer.

Customers can create one-of-a-kind designs, and we made sure the tech behind it runs just as smoothly.

great last minute gift 👇

New World of Hydration with Trevi

Simple Modern’s bold new venture into the world of hydration just launched with Trevi, a new electrolyte powder mix.

Free samples now live on the site.

💧 Get yours here

How Does a Legacy Brand Attract a New Generation of Shoppers?

For Lands’ End, staying relevant meant evolving their design without losing their heritage. 

From inclusive sizing features to redesigned PDPs and a revamped School Program, their new site balances tradition and modernity.

Read the full case study

A Big Thank You

Midway through 2024, we launched our newsletter to share insights, partner updates, industry news, and connect with our community. 

A massive thank you to all 4k+ of you for following along on our journey, excited to see where the new year will take us. 

Our home report is coming soon in collaboration with HYPER! 

If you missed our last ones check them out here:
Luxury Report  Beauty Report 

thanks for tuning in!
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