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From AI to Accessibility & What’s Shaping the Future of Beauty

+ our recap of ChargeX

Author

VAAN
April 29, 2025

From inclusive UX to AI-powered personalization, brands are rethinking what it means to design for everyone. We’re breaking down the latest shifts in beauty plus sharing new launches, conference takeaways, and insights from our team.

Let’s dive in.

What the Future of Beauty Means for Web Design

A recent survey of nearly 600 beauty consumers from Vogue, Allure, and Glamour echoed what we’ve seen across our own work in our latest Trend Report on Beauty:

Beauty is now bio-personal, wellness-obsessed, and built into everyday rituals.

So what does that mean for web design?

Wellness-first UX that feels like self-care, AI-driven tools that act like digital estheticians, ingredient transparency in every scroll, and content that blurs the line between routine and ritual.

Accessibility is for Everyone

When people think of accessibility, they often think about screen readers or visual impairments.

But the reality is broader and more human.

In a new article, Cesar (Frontend Engineer) and Jayne (Head of Growth) unpack what inclusive design really means: supporting users with ADHD, migraines, mobility challenges, dyslexia, and more.

“Screen readers aren’t just for the blind. They’re for anyone who needs a better way to interact with the web, even temporarily.”

Read the article 👉 The Importance of Web Accessibility

Hourglass x Gracie Abrams

“Any time, any place, any wear.”

We created a scroll-based experience that follows a day in the life of Gracie. It’s shoppable, editorial, and built to feel like real life.

Making 200+ Dealers Just a Click Away

We helped one of America’s top eBike brands move to Shopify Plus and designed an experience that makes it easy to shop online and buy locally.

What's new:

  • Dealer management with Shopify Metaobjects

  • Real-time inventory and pickup powered by Locally

  • 3D bike customizations + new comparison tools

Case study for Pedego coming soon.

“I want AI to Replace Me” Grace Clarke

At ChargeX LA, one theme stood out:

AI isn’t replacing your job but someone using it might.

Grace stressed the importance of building your second brain. For you, your team, and your brand. 

Outside of AI, themes of retention, tariffs, and rethinking what’s possible in subscription commerce filled the stage.

Watch our video recap 👇

#chargex25 | Vaan - Shopify Platinum Agency

“Use AI to make the hard things easy and the rest possible.” A quote shared at #ChargeX25 that stuck with us, and perfectly captured the energy of the event. Hosted by Recharge, ChargeX brought together founders, marketers, and the minds behind the tools driving subscription growth. A few standout takeaways we’re still thinking about: - Retention is everything. Your best subscribers can be worth up to 21x more than a one-time customer. Don’t sleep on LTV. - Conversational AI is here. Make managing a subscription feel as simple (and personal) as texting a friend. Big moment for Concierge SMS from Recharge. - AI won’t take your job but someone using it might.  Build your second brain. For you, your team, and your customers. (Still thinking about Grace Clarke’s “I want AI to replace me.”) - Tariff talk is real. They're hitting brands hard. But it’s also a chance to get creative: test pricing, optimize ops, and open up conversations with suppliers. - Culture > everything. As Shahab Elmi and Durana Elmi of Cymbiotika put it: “There are only two companies: AI companies and bankrupt companies.” Tech matters, but building a strong culture is what fuels it. Check out our recap video with marketing manager, Aleksandra Mikhaylova (featuring our lovely Okendo partner Adena Merabi) Thanks to Casey Coughlin & everyone at Recharge who made this event such an inspiring one!

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