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- AI for Gucci? & Why “Vibe Sites” Are the Future of Ecomm
AI for Gucci? & Why “Vibe Sites” Are the Future of Ecomm
+ Migrating a DTC Powerhouse & Boosting Conversions by 80%
VAAN
March 20, 2025
From AI-driven fashion campaigns to digital storefronts that go beyond the basics, brands are redefining what premium feels like online. Plus, we’re introducing a new creative leader and showcasing our latest work.
Let’s get into it.
Can Innovation and Tradition Coexist?
Take Sybille De Saint Louvent, an independent Creative Director who is gaining attention through her imaginary AI-driven campaigns. (yes these images for Jil Sander, Loro Piana, and Gucci are all made with AI).
Rather than resisting this shift, more luxury houses like Moncler, Louis Vuitton, and Prada are actively embracing it. But if luxury is built on exclusivity and craftsmanship, and AI thrives on automation and accessibility, can these two truly coexist?
We touch on this in our Luxury Report: no matter how much technology evolves, or how quickly trends change, one thing remains constant
How you make people feel when they experience your brand and product. That’s your competitive advantage
How we approach this at VAAN
We’ve been perfecting our 3D rendering and CGI to deliver high-quality initial visuals that serve as the perfect foundation for AI.
These renderings can be enhanced, adjusted, and scaled across websites, social media, and beyond.
Is Your Website a Vibe?
Last Crumb: a minimalist, b&w aesthetic paired with a storytelling approach that channels streetwear exclusivity.
Think of your website as a digital storefront. As crucial as your packaging or retail design, it's where you build trust, spark aspiration, and create a lasting impression. And if it’s not delivering a vibe, it’s missing the mark.
95% of visitors won’t buy on their first visit. But that doesn’t mean the site didn’t have an impact on their impression.
Enter Vibe Sites: digital spaces that go beyond the standard “click-buy-done” model. The kind that keep people engaged even when they’re not shopping.
More on Vibe Sites and why they matter in our latest article.
Who is Dmitri Siegel?
With 15 years of experience shaping brands like Sonos, Patagonia, and Urban Outfitters, he’s bringing a wealth of creativity to his new role as VAAN’s Chief Creative Advisor.
The hardest thing to find was always a partner that can balance brand expression and conversion optimization. Until I worked with VAAN.
Stay tuned for more coming soon.
An Immersive Experience Centered Around…Bubbles
Don’t be afraid to push limits. We’d much rather see something beyond what we could have imagined and refine from there—we want to go above and beyond.
And above and beyond meant lots and lots of bubbles.
Inspired by the treatment itself, Glo2Facial by Geneo’s Oxfoliation technology creates a bubbly, CO₂-rich environment on the skin.
We took that same essence and infused it into the digital experience transporting users into the world of Glo2Facial.
Food for Thought
Catch up on our recent publications, here’s what’s new:
How We Built a Smarter Backend for Last Crumb (by our frontend engineer Maria)
How We Migrated Stadium Goods & Boosted Conversions by 80% (a Shopify win)
Exclusive interviews in our Home Report
& more in the pipeline. Dive in.
We’ll leave you with this
It was never online vs in-store.
All great brands know its online AND in-store.
As Harley says, “It’s not ecommerce that’s hurting you, it’s your strategy. “
The brands leading the way aren’t choosing between channels, they’re integrating them. Whether it’s Glossier turning retail into an experience or Gymshark using stores as community hubs, the future of commerce is everywhere.
thanks for tuning in!
we would love to hear from you, shoot us a message at [email protected]